neto

36% increase in organic traffic. Number One for eCommerce

Neto is the best 100% Australian all-in-one ecommerce platform for running a growing retail or wholesale business. We helped them build a marketing strategy and a digital strategy.

Challenge

Neto was one of Australia’s best-kept secrets. While global platforms dominated the conversation, Neto was quietly powering thousands of local stores and eBay sellers.

Their challenge was brave and clear:

De-position the big global competitors without picking a fight they couldn’t win on ad spend alone.
Grow acquisition channels in a crowded, jargon-heavy category where every platform claims to be “all in one”.
Claim an identity as the Australian ecommerce platform – not just another software option.

We needed a strategy that combined sharp positioning, data-driven marketing, and creative that made complex capability feel simple, human and distinctly Australian.

Strategic Insight

Neto’s biggest strength wasn’t just a feature – it was a system.

They’re one of the only platforms that allows retailers to sell seamlessly across:

eBay
In-store Point of Sale
Traditional ecommerce websites

On top of that, Neto sits on anonymised shopping data from thousands of stores – a goldmine of insight into what actually works in Australian ecommerce.

The brave move was to:

Lean hard into “all-in-one” and “one-touch retail” as more than tagline fluff – real, operational simplicity for busy retailers.
Stand up proudly as “Australian eCommerce” – the platform built for this market, not adapted for it.
Use Neto’s data not just for internal optimisation, but as a public proof point – turning analytics into content and authority.

This is where art met science: strong, simple positioning and storytelling on the surface, powered by deep product and data advantage underneath.

36% more organic traffic, 50% drop in CPC, 50% drop in CPA

Infographics, and data analysis

Insights into the Australian buying habits.

Solution

We built an integrated brand, digital and content strategy designed to make Neto impossible to ignore for serious Australian retailers.

Brand strategy & positioning
We articulated Neto’s place in the market around three big ideas:

The all-in-one platform – one engine for web, POS and eBay.
One-touch retail – simplifying the chaos of multi-channel selling into something manageable and scalable.
Representing Australian eCommerce – not just a platform, but a champion for local retailers.

Paid media and acquisition
We used paid media to:

Target growth-minded retailers and wholesalers across search, social and display.
Tell a braver, clearer story than generic “start an online store” messaging.
Test and refine value props (all-in-one, one-touch, Aussie-built) based on response and conversion data.

Analytics and optimisation
Using a range of data and customer analysis tools, we:

Assessed landing page performance and conversion rates.
Developed hypotheses on which segments, messages and experiences would move the needle.
Ran structured experiments, iterating towards higher-performing journeys instead of guessing.

Website and SEO strategy
We aligned Neto’s website and SEO with their sharpened positioning:

Built and optimised content around key pain points and high-intent search terms for Australian retailers.
Improved information architecture to support clearer paths from “researching platforms” to “ready to switch”.
Structured landing pages to balance proof (features, data, benchmarks) with emotion (confidence, local support, simplicity).

Content strategy – turning data into authority
We developed a content strategy that leveraged Neto’s unique access to anonymised shopping data:

Created thought-leading pieces like the “State of Australian eCommerce” ebook, using real benchmarks and trends.
Used this data-rich content to build credibility, attract media coverage, and feed lead generation efforts.
Turned complex insights into simple, visual stories that busy retailers could understand and act on.

The ebook and related content were picked up by several media outlets, further cementing Neto as a serious voice in the Australian ecommerce conversation.